Statistics

📈 Statistics Overview

Located in the sidebar under Analytics > Statistics, this dashboard gives a real-time summary of your venue’s commercial and operational performance. Here's what you can find:

Venue scope: All figures on this page are for the venue you currently have selected in the portal (not the whole company). If you operate several venues, switch venue in the header and open Statistics again to see each location’s numbers.

🔹 Key Metrics

Displayed at the top of the dashboard, you’ll see core figures such as:

• Realised Sales – Total sales generated in the selected period (e.g. €430.67)
• Utilisation Rate – How much your venue's available time slots were filled (e.g. 24.8%)
• Avg. Price / 60 min – Average hourly revenue per reservation (e.g. €20.44)
• Realised Margin – Profit margin in euros (same value as sales here, since costs may not be set)

Each metric includes percentage indicators showing change vs. a reference period.

📅 Filtering

• Choose a date range and reference date range to compare performance.
• Hit Refresh data to update the charts and tables accordingly.
• Click Download report to export data.

📊 Sales Breakdown

• Sales by date: Bar graph showing daily earnings
  • Results may be grouped to weeks from the top right corner.
  • Includes a % breakdowns between different sports of total sales during either a single day or week
• Resource ranking: utilisation rate: Each resource is listed with its utilisation rate, total hours booked, and gross sales for the period
  • Resources are ordered from highest to lowest utilisation rate
  • Trend badges show performance compared to the reference period

⏱️ Reservation Metrics

• Reservation Lengths: Average reservation durations across different sports
  • Best practice is to keep this close to 60 minutes.
• When are reservations being made?: A 24h histogram of customer booking habits
  • Use this to optimize your marketing. Make your marketing communication efforts during the hottest reservation periods and maximize the results.
• Utilization by hour of day: Identifies peak and off-peak usage by the hour
  • From the chart you can easily see the distribution of the utilisation of your venue. Adjust your pricing and promotions to balance the chart.

👥 Player Insights

• Players: Total number of unique players (e.g. 4)
  • New customers
    • New customers who played at the venue for the first time during the selected time period
  • Loyal customers
    • Customers who played at the venue during the time period and have played at the venue five or more times during the last three months
  • Casual visitors
    • Customers who played at the venue during the time period and have played at the venue four or fewer times during the last three months
  • Recurring reservers
    • Customers who played at the venue during the time period and have an active recurring reservation during the selected time period

Each includes a comparison to the performance of the reference period. The four sub-classes do not total the total number of players during a time period and they may contain overlap, if a player, for example, holds a recurring reservation and simultaneuosly meets the criteria of the "Loyal customers" -group.

💸 Revenue Composition

• Gross platform revenue: Money collected through the platform (can be €0 if none was routed via Thril)
• Reservation distribution: Donut chart showing:
  • Normal reservations
  • Recurring reservations
  • Manual reservations
  • Resource closures
  • Event reservations

Each slice includes % breakdown of the total.

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🧮 Settings > Analytics: Cost & Sales Targets

To improve tracking and performance forecasting, you can input expected costs and revenue goals:

🛠️ How It Works

Accessible via Settings > Company Settings > Analytics, this section allows you to:

• Define monthly cost estimates (e.g. €200 in Jan, €100 in Feb…)
• Set monthly sales targets (e.g. €1237 in Jan, €3460 in Feb…)

Yearly totals are automatically calculated on the right.

🎯 These targets directly integrate into the Statistics dashboard, helping you visually compare real performance against your set goals.

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This module provides a powerful layer of business intelligence, essential for informed decision-making, optimizing resource usage, and growing your venue efficiently.