Emails

The emails tool lets you compose and send messages to customers without leaving Thril. You can target everyone, a specific customer list, or a hand-picked set of contacts — and choose between marketing and transactional email types.

Find it under Marketing → Emails in the sidebar.

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Creating a new email

Click Create email to open the step-by-step editor.

1. Basic details

• Internal email name — used to identify the email in your list. Not visible to customers.
• Additional details — optional internal note.
• Email template — start from scratch or copy an existing email as a starting point.

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2. Content

Write the email body using the rich text editor. Supports formatting, links, and bullet points. The venue footer is shown below the editor as a preview — it will be included automatically in all marketing emails.

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3. Title and meta

• Email subject — the subject line recipients see in their inbox.
• Email preview — short preview text shown next to the subject in email clients (max 100 characters).
• Reply-to address — where replies from customers will go. This does not change the sender address.
• Email footer — auto-generated from your venue info. Mandatory for marketing emails; shown here as a read-only preview.

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4. Sending options

• Email type — choose Marketing or Transactional.
  • Marketing emails are governed by GDPR consent rules and will only be sent to recipients who have opted in.
  • Transactional emails bypass consent requirements and should only be used for service-related messages.
• Send to:
  • All customers — when selected, you can choose to include customers from the current venue only or company-wide (all venues in your company)
  • Select recipients — pick specific customer lists or individual contacts
• Don't send email to these recipients — exclude specific contacts even if they are in the included recipients list.
• Estimated recipients — a live count of how many people will receive the email based on your current selections.
• Schedule — send immediately or pick a date and time.

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5. Preview

Review the fully rendered email before sending. The preview step shows the exact recipient count, scheduled send time, subject, and email body. From here you can:

• Send a test email to yourself
• Save as draft to finish later
• Send now (or confirm the scheduled send)

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Viewing sent emails

Click any email in the list to see:

• Full list of recipients with delivery status per person
• Email addresses and phone numbers

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Email statistics

Each sent email includes engagement metrics:

• Delivered — successfully delivered to recipients' inboxes
• Bounced — failed deliveries
• Unique views — how many recipients opened the email
• Click-through rate — percentage who clicked a link
• Unsubscribe rate — percentage who unsubscribed

Stats update as delivery and engagement data comes in.

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Tips

• Marketing emails require GDPR consent — only opted-in customers will receive them regardless of what recipient list you choose.
• Always send a test email before sending to a large list.
• Use the estimated recipients counter to sanity-check your targeting before sending.
• Schedule campaigns during times when your customers are most active.